Multicultural Marketing and Business Trends Expert
Kelly McDonald provides you with the tools to grow your business and effectively engage consumers through tailored messaging and culturally relevant marketing efforts.
As a master of multicultural marketing, Kelly emphasizes the benefits of segmentation as a path to establishing stronger customer ties and cultivating long-term loyalty.
The author of “How to Market to People Not Like You,” “Crafting the Customer Service Experience for People Not Like You,” and “How to Work With and Lead People Not Like You.” Kelly has been featured as an expert source on CNBC, in BusinessWeek, and on CNNMoney.com. Her marketing company has twice been named one of the top advertising agencies in the U.S. by Advertising Age magazine.
On stage, she ignites audiences with her enthusiasm as she offers detailed strategies and applicable tactics that enable listeners to immediately start marketing with relevance while catering to customers’ racial, ethnic, religious, generational, lifestyle and geographical differences.
1.5 Continuing Education Credits